​Betta Home Living has more than 200 stores Australia wide – 83 have joined in the past 12 months. With 40% of your stores being new to your brand, how do you make sure all stores and all staff live by your brand values? A printed newsletter was picked for the task. By making the newsletter available to both staff and customers, the pressure is on the staff to know what's in it. Ideas Unltd has created Betta Home Living’s electronic customer newsletter for years and we enjoyed this new challenge.

Client: Betta Home Living

Betta Home Living's staff newsletter is also available to customers

Front and back covers

Inside pages