HOT WATER CAMPAIGN

​Hot water savings start with the tradies. If you give the plumbers and the electricians the right tools, the home owners will make the right decisions. The Tradie’s Manual direct mail was sent to plumbers and electricians via their industry organisations. Before long Energex received requests directly from tradies wanting a Tradie’s Manual for their glovebox. 3,300 manuals were distributed – more than half upon request from tradies.​

Client: Energex

DM to plumbers and electricians

The DM contained a car wallet with two manuals: one for the tradie, the other for his customers

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