Prowler Proof is a state-of-the-art manufacturer of security screens. With lots of new things happening and more than 300 dealers in four states, Prowler Proof needs an efficient channel to communicate with their dealers. The first issue of the electronic newsletter Dealer News had an opening rate of nearly 70% and not a single unsubscriber.
Client: Prowler Proof
The second issue of Dealer News told the dealers about all the new marketing tools that Ideas Unltd has developed for Prowler Proof. The story was rewritten for the News section on Prowler Proof’s website. This time with a consumer angle under the heading: ‘How to choose the right Prowler Proof product’.