​VELUX is the world leader in skylights. Dealers, builders and specifiers across Australia are approached regularly with high quality direct mails – product launches, case studies, newsletters. In a market where most companies struggle to maintain status quo, VELUX just keeps growing. The First Glass campaign was a product launch of a new VELUX skylight, designed to replace low quality plastic dome skylights.

Client: VELUX Australia

The direct mail contained a tin box with a champagne glass, a pack of nuts and an interactive brochure.

The new VELUX skylight comes in three sizes...

The First Glass direct mail was sent to 5,000 skylight dealers, builders and specifiers across Australia.