Three ads crack the world’s largest market

Despite being the world’s largest exporter of reclosers, NOJA Power had never been able to crack the US market. Three ads changed that. The ads appeared on consecutive right hand side pages in Transmission & Distribution World and within three months they had generated more than a million dollars in sales. The campaign was followed up by full page ads and online ads. Managing director Neil O’Sullivan was excited: “This campaign has cracked the world’s largest market for us and over time it will generate a multimillion dollar revenue. I was very cynical about advertising but this campaign is one of the best investments NOJA Power has ever made.”

Client: NOJA Power

The three ads appeared on consecutive right hand side pages in Transmission &
Distribution World. Within three months they had generated more than a
million dollars in sales.

The first three ads were followed up by a full page reminder ad
in following issues of the magazine.

One of the online ads was an animated gif repeating the key messages.

Another online ad...