VELUX takes testing to the extreme…

​In Australia’s first ever hail test of skylights, VELUX survived hailstones the size of cricket balls at speeds of up to 172 kph. That’s faster than any fast bowler has ever delivered a cricket ball. Ideas Unltd used a real cricket ball to tell this amazing story in a direct mail that was delivered only hours before the first Ashes Test. The direct mail was sent to 5,000 architects, builders and VELUX dealers across Australia. One of the dealers decided to verify the test results by throwing the cricket ball at his VELUX display with full force. Not a scratch…

Client: VELUX Australia

The direct mail contained a cricket ball and a brochure.

The brochure explained the test.

Half of Australia’s costliest hailstorms have happened since 2007…

VELUX skylights have a lot going for them.