WORLD’S LARGEST TRUCK BODY

​The world’s largest truck body holds an astonishing 470 cubic metres of coal – the equivalent of a 25 metre swimming pool, 10 metres wide with an average depth of 1.88 metres. The record was officially recognised by Guinness World Records on 19 July 2011. Ideas Unltd created an interactive ad for mining magazines, encouraging the readers to do the numbers. The kind of challenge engineers love…

Client: Austin Engineering

Ideas Unltd created a series of ads for mining magazines. One was interactive, encouraging the readers to do the numbers. The kind of challenge engineers love...