​Ideas Unltd was challenged with the task of launching Bernafon’s new superfast hearing aid to hearing care professionals across Australia. Instead of inviting the audience to a hotel – which was industry standard – we launched the new superfast hearing aid at Ferrari showrooms across Australia. The number of participants was the highest ever recorded at a product launch. The approach was groundbreaking in the industry and inspired many followers. 

Client: Bernafon

The invitation was sent in a transparent plastic box with a miniature Ferrari inside.

The front page of the invitation brochure gives the impression that this is an event not to be missed. Few did.

Who would have thought a hearing aid would compare favourably with a Ferrari when it comes to speed?

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